<p>Gryxx is the new brand of sports shoes, by OTTER®, launched in Romania. OTTER® strengthened its market position in Romania, currently holding over 30 multibrand stores in Bucharest and in the other large cities in the country. With over 1,000 new models per season, it brings together products from leading brands of footwear, leather goods and accessories.<br /> <br /> The challenge of creating a visual identity to reflect the vision and values of the brand, was a big one, but also rewarding.</p>